5-Step DIY SEO and SEM Evaluation
Sometimes it’s hard to know if you need to invest in Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising. When we do an in-depth evaluation of a client’s website, we have a host of...
View ArticleLanding Pages, and the Delicate Balance of Info: Lessons in Digital Design
We are in the middle of proposing new landing pages for a client of ours in order to improve their pay per click campaign conversions. I saw an early draft and said, “well, this isn’t exactly what I...
View ArticleAdWords Scripts: Giving (In)sight to the (Info)Blind
I’ve been struggling with how to best interpret and manage the results of my AdWords accounts. The trouble with having so much information is that you are immersed in it. There is little insight to be...
View ArticleAdWords Labels: Not Just Post-Its Anymore
Last week, I learned about AdWords Scripts and how automation can save you time and effort towards interpreting your activity. This week I wanted to explore another aspect that is available in Adwords...
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